(13-05-07) TV Food Advertisements and Childhood Obesity

(Ivanhoe Newswire) -- A new study shows overweight and obese children eat more after watching television food advertisements.
Researchers from the University of Liverpool in England monitored 59 children between the ages of 9 and 11 as they watched food or toy television advertisements, which were then followed by a cartoon. Researchers then gave them food and found obese children ate 134 percent more, overweight children ate 101 percent more, and normal weight children ate 84 percent more.
In the United States, two in five children are overweight. Today's children are the first generation of Americans projected to have shorter lifespan than their parents.
This article was reported by Ivanhoe.com, which offers Medical Alerts by e-mail every day of the week. To subscribe, click on:http://www.ivanhoe.com/newsalert/.

SOURCE: Research to be presented this week at the European Congress on Obesity in Budapest,

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